Revenues from online dating sites
Bigger is usually better in the business of online dating, and the large players stand to benefit most. Strategists at Converg Ex Group, a New York-based global brokerage company, crunched numbers from and found that online dating can save a person thousands of dollars.
"In general, I would recommend mobile and social and large dating sites. "The dating phase prior to an offline marriage runs up a ,660 tab.
If it happens, the move will make it easier to turn Match into a separately traded company, a strategy Diller used before.
IAC previously spun off travel service Expedia in 2005.
And some sites, like Plentyof and Ok Cupid, offer basic membership for free.
But most subscription sites automatically renew until the customer cancels, and those fees can add up.
Avid Life Media called it “an act of criminality.” Many people are looking for love online, and some — even those who are already married — are looking for hook-ups, but even those who are looking for love should be aware of what lies ahead. Roughly 30 million unique users, or about 10% of the U. population, visit dating sites every month, according to market researcher Nielsen.
(IAC announced in December that the dating website will be reorganized as a separate business called Match Group, with its own chairman, potentially setting the stage for a spinoff.) "A company like Match, they have the best potential to gain significant market share in terms of the number of subscribers," Anthony said.All told, the dating services industry is expected to generate .1 billion this year, and nearly 70 percent will come from the thousands of dating websites across the globe.